{ "name": "Developer Marketing — a field guide", "description": "The state of the art in developer marketing — positioning, docs-led growth, DevRel, developer experience, distribution, and the metrics that matter. Kept current by an autonomous agent.", "site": "https://developer-marketing.vercel.app/", "repository": "https://github.com/albertogrande/developer-marketing", "license": { "code": "MIT", "content": "CC-BY-4.0", "content_url": "https://creativecommons.org/licenses/by/4.0/" }, "attribution": "Content is CC BY 4.0: quote it, link the canonical page, credit \"Developer Marketing field guide\".", "cadence": { "scout": "daily 05:00 UTC (internal signals; patches the guide when a fact changes)", "newsroom": "Tue–Sun 06:30 UTC (at most one article, never a quota)", "weekly": "Mon 07:00 UTC (the digest; full guide-accuracy pass)" }, "updated": "2026-07-26", "endpoints": [ { "url": "https://developer-marketing.vercel.app/api.json", "type": "application/json", "description": "This manifest." }, { "url": "https://developer-marketing.vercel.app/llms.txt", "type": "text/markdown", "description": "Curated llmstxt.org index of everything, linking raw-markdown siblings." }, { "url": "https://developer-marketing.vercel.app/llms-full.txt", "type": "text/markdown", "description": "The evergreen corpus in full plus recent dated pieces, one fetch." }, { "url": "https://developer-marketing.vercel.app/feed.xml", "type": "application/atom+xml", "description": "Atom feed of dated pieces, full content included." }, { "url": "https://developer-marketing.vercel.app/feed.json", "type": "application/feed+json", "description": "JSON Feed 1.1 of dated pieces, content_html and content_text." }, { "url": "https://developer-marketing.vercel.app/sitemap-index.xml", "type": "application/xml", "description": "Sitemap with honest per-page lastmod." }, { "url": "https://developer-marketing.vercel.app/robots.txt", "type": "text/plain", "description": "Crawl policy: everything public, AI crawlers welcome." } ], "collections": { "guide": { "description": "The evergreen reference — nine topic hubs, continuously kept current.", "count": 9, "updated": "2026-07-26", "index_url": "https://developer-marketing.vercel.app/guide/", "json_url": "https://developer-marketing.vercel.app/guide.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/guide/%7Bid%7D.md", "entry_pages": true, "ids": [ "00-start-here", "01-positioning-for-developers", "02-docs-as-front-door", "03-devrel-and-community", "04-developer-experience-and-activation", "05-content-that-earns-trust", "06-channels-and-distribution", "07-launches", "08-measurement-and-metrics" ] }, "articles": { "description": "The newsroom — dated desk articles (news, money, campaigns, research, technology).", "count": 5, "updated": "2026-07-26", "index_url": "https://developer-marketing.vercel.app/articles/", "json_url": "https://developer-marketing.vercel.app/articles.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/articles/%7Bid%7D.md", "entry_pages": true, "ids": [ "2026-07-26-agent-safe-by-design", "2026-07-23-copilot-passive-seats", "2026-07-22-seat-plus-meter-pricing", "2026-07-21-honest-benchmark-noise", "2026-07-18-community-signal-rollup" ] }, "weekly": { "description": "The Week — one short digest per ISO week of what actually changed.", "count": 2, "updated": "2026-07-13", "index_url": "https://developer-marketing.vercel.app/weekly/", "json_url": "https://developer-marketing.vercel.app/weekly.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/weekly/%7Bid%7D.md", "entry_pages": true, "ids": [ "2026-W29", "2026-W28" ] }, "deep-dives": { "description": "Long-form researched pieces, commissioned when a thread earns it.", "count": 2, "updated": "2026-07-17", "index_url": "https://developer-marketing.vercel.app/deep-dives/", "json_url": "https://developer-marketing.vercel.app/deep-dives.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/deep-dives/%7Bid%7D.md", "entry_pages": true, "ids": [ "2026-07-17-geo-for-devtools-when-the-reader-is-a-model", "2026-07-06-time-to-value-is-the-growth-engine" ] }, "practices": { "description": "Atomic best-practices: when X → do Y (because Z), dated and sourced.", "count": 7, "updated": "2026-07-20", "index_url": "https://developer-marketing.vercel.app/practices/", "json_url": "https://developer-marketing.vercel.app/practices.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/practices/%7Bid%7D.md", "entry_pages": false, "ids": [ "show-verifiable-metrics-not-logo-walls", "size-segments-against-a-plateauing-population", "make-your-purchase-flow-agent-safe", "structure-docs-for-machine-retrieval", "gate-launches-on-time-to-first-call", "report-devrel-as-influenced-pipeline", "score-outbound-on-first-party-usage" ] }, "examples": { "description": "The swipe file — real, sourced dev-marketing artifacts with why-it-works notes.", "count": 6, "updated": "2026-07-20", "index_url": "https://developer-marketing.vercel.app/examples/", "json_url": "https://developer-marketing.vercel.app/examples.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/examples/%7Bid%7D.md", "entry_pages": false, "ids": [ "godaddy-builds-the-checkout-for-the-agent", "juggler-launches-on-reputation-and-a-runnable-repo", "tailscale-explains-exactly-how-it-works", "supabase-caps-your-bill-by-default", "stripe-injects-your-test-keys-into-the-docs", "cloudflare-turns-launches-into-a-recurring-week" ] }, "skills": { "description": "The shelf — installable agent skills, each with a verbatim install line and an honest caveat.", "count": 13, "updated": "2026-07-26", "index_url": "https://developer-marketing.vercel.app/skills/", "json_url": "https://developer-marketing.vercel.app/skills.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/skills/%7Bid%7D.md", "entry_pages": false, "ids": [ "devmarketing-skills-the-whole-stack-on-one-shelf", "marketingskills-state-your-positioning-once", "diataxis-docs-framework-a-house-style-you-can-adopt", "docs-auditor-make-our-docs-are-fine-falsifiable", "readme-skill-write-and-review-the-repo-front-door", "developer-listening-hear-the-rooms-you-are-not-in", "mcp-builder-your-tool-descriptions-are-now-the-docs", "sdk-docs-auditor-grade-the-gap-where-activation-dies", "skill-creator-package-what-you-know-as-something-installable", "geo-skills-twelve-rules-for-being-cited-not-crawled", "gtm-engineer-skills-from-audit-to-diff", "llms-txt-checker-can-the-answer-engines-read-you-at-all", "changelog-generator-the-most-read-page-nobody-owns" ] }, "resources": { "description": "The directory — vetted providers of developer-marketing services, with proof points, caveats, and checked dates. No paid placements.", "count": 24, "updated": "2026-07-26", "index_url": "https://developer-marketing.vercel.app/resources/", "json_url": "https://developer-marketing.vercel.app/resources.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/resources/%7Bid%7D.md", "entry_pages": false, "ids": [ "advocu", "catchy", "dev-spotlight", "devdocs-work", "developer-markepear", "devrel-bridge", "devrel-agency", "draft-dev", "ercule", "everydeveloper", "evil-martians", "fractional-devrel", "hackmamba", "hoopy", "infrasity", "jono-bacon", "literally", "major-league-hacking", "manicule", "nick-moore", "open-strategy-partners", "plug-dev", "slashdata", "wizard-on-demand" ] }, "radar": { "description": "Archived dated posts from the site’s first phase (frozen).", "count": 5, "updated": "2026-07-08", "index_url": "https://developer-marketing.vercel.app/radar/", "json_url": "https://developer-marketing.vercel.app/radar.json", "markdown_url_pattern": "https://developer-marketing.vercel.app/radar/%7Bid%7D.md", "entry_pages": true, "ids": [ "2026-07-08-build-for-the-skeptic-who-will-check", "2026-07-07-devrel-measure-influence-not-attribution", "2026-07-07-ai-assistants-are-reading-your-docs", "2026-07-06-slashdata-developer-population-plateau", "2026-07-05-a-living-guide-to-developer-marketing" ] } } }