{
  "title": "Developer Marketing field guide — resources",
  "description": "Vetted providers of developer-marketing services for devtools: agencies, studios, collectives and independents. No paid placements. Proof points are quoted from each provider’s own site and are self-reported unless stated otherwise.",
  "updated": "2026-07-26",
  "count": 24,
  "categories": [
    {
      "id": "content",
      "label": "Technical content",
      "blurb": "Tutorials, comparisons and essays written by people who can actually run the thing.",
      "count": 9
    },
    {
      "id": "positioning",
      "label": "Positioning & GTM",
      "blurb": "What you say and why anyone should believe it, before you pay anyone to say it at volume.",
      "count": 3
    },
    {
      "id": "devrel",
      "label": "DevRel & developer programmes",
      "blurb": "Strategy, friction audits and the people to run a developer programme that survives a budget review.",
      "count": 5
    },
    {
      "id": "docs",
      "label": "Documentation",
      "blurb": "The highest-leverage surface you own, treated as engineering rather than as content.",
      "count": 2
    },
    {
      "id": "community",
      "label": "Community, events & creators",
      "blurb": "Borrowed reach and owned community: creators, hackathons, ambassador programmes.",
      "count": 4
    },
    {
      "id": "research",
      "label": "Research & data",
      "blurb": "Numbers about developers that came from asking developers, with a published method.",
      "count": 1
    }
  ],
  "resources": [
    {
      "id": "advocu",
      "name": "Advocu",
      "url": "https://www.advocu.com/",
      "kind": "platform",
      "category": "community",
      "category_label": "Community, events & creators",
      "services": [
        "community",
        "devrel"
      ],
      "focus": "devtools",
      "based": "Europe · remote",
      "signal": "The ambassador-programme platform behind Google Developer Experts, Docker and Chainlink, sold with implementation support rather than as pure self-serve software.",
      "caveat": "Software first, services attached. It will run the programme you designed; it will not tell you whether the programme is worth running.",
      "note": "At a certain size a champions programme stops being a spreadsheet and starts being an operations problem: applications to triage, activity to track, contributions to reward, and an exec asking what any of it produced. This is the tooling for that, with people attached who have watched other companies do it. Relevant once you have more than a handful of advocates and no idea who is actually active. Premature if you are still deciding whether the programme should exist, which is a strategy question you should answer first.",
      "tags": [
        "community",
        "devrel",
        "org"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#advocu"
    },
    {
      "id": "catchy",
      "name": "Catchy",
      "url": "https://catchyagency.com/",
      "kind": "agency",
      "category": "devrel",
      "category_label": "DevRel & developer programmes",
      "services": [
        "devrel",
        "gtm",
        "content",
        "events"
      ],
      "focus": "devtools",
      "based": "US · remote",
      "signal": "A full-cycle developer marketing agency, five practice areas from go-to-market through developer experience to ROI measurement, and it maintains a public developer events calendar.",
      "caveat": "Site is heavy on positioning and light on published case detail. Ask for named references in your segment before signing.",
      "note": "One of the few shops that will take the whole developer programme rather than a slice of it: strategy, demand generation, the developer experience work and the measurement on the end. That is the right shape when a company has decided developers are the buyer and has nobody senior who has done this before. It is the wrong shape when you already have a marketing team and need one specialist capability, because you will pay for the coordination layer you do not need.",
      "tags": [
        "devrel",
        "launches",
        "metrics"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#catchy"
    },
    {
      "id": "dev-spotlight",
      "name": "Dev Spotlight",
      "url": "https://www.devspotlight.com/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content"
      ],
      "focus": "technical-b2b",
      "based": "US · remote",
      "signal": "Nearly a decade producing technical content at enterprise scale, with Amazon, Cisco, Twilio and Salesforce named as clients.",
      "caveat": "Enterprise-shaped. The formats skew whitepaper and long-form thought leadership, which is not what a developer reads before their first API call.",
      "note": "The pick when the buyer is an enterprise architect rather than a developer with a terminal open, and when the deliverable has to survive legal review. Long-standing subject-matter-expert model, human-written, with the process discipline that large accounts demand. Where they are least useful is the top of a developer funnel: quickstarts, sample apps and runnable tutorials are a different craft with a different rhythm.",
      "tags": [
        "content"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#dev-spotlight"
    },
    {
      "id": "devdocs-work",
      "name": "DevDocs.work",
      "url": "https://devdocs.work/",
      "kind": "studio",
      "category": "docs",
      "category_label": "Documentation",
      "services": [
        "docs",
        "education"
      ],
      "focus": "technical-b2b",
      "based": "Global · remote",
      "signal": "\"Engineers who write\" as the staffing model, with Dell, NVIDIA, Qualcomm, AMD and Stripe named, sold three ways: a scoped sprint, an embedded documentation engineer, or full ownership.",
      "caveat": "Enterprise-weighted and priced accordingly. The support-ticket and retrieval-time improvements are client-reported.",
      "note": "Documentation as infrastructure rather than as content marketing: toolchains, information architecture, governance, and the automation that keeps a large docs estate from rotting. The embedded model is the one worth understanding, because a documentation engineer sitting inside your team for two quarters fixes causes rather than symptoms. Right for hardware, SDK and platform companies with sprawling surface area. Heavier machinery than an early-stage API needs.",
      "tags": [
        "docs",
        "dx"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#devdocs-work"
    },
    {
      "id": "developer-markepear",
      "name": "Developer Markepear",
      "url": "https://www.markepear.dev/",
      "kind": "independent",
      "category": "positioning",
      "category_label": "Positioning & GTM",
      "services": [
        "positioning",
        "content",
        "education"
      ],
      "focus": "devtools",
      "based": "Europe · remote",
      "signal": "Jakub Czakon, formerly CMO at neptune.ai, running teardowns and advisory alongside the newsletter and the Examples Gallery that this site's swipe file borrows its two-axis format from.",
      "caveat": "Advisory and teardowns, not execution. You still need someone to build what he tells you to build.",
      "note": "An operator who ran devtool marketing at a company with a real product, now selling the judgment rather than the hours. The homepage teardowns are the audition and they are free to read, so you can calibrate the taste before spending anything, which is more than most of this list allows. Best used as a second opinion on messaging and website copy at the point where your own team has stopped being able to see it. The newsletter is worth reading whether or not you ever hire him.",
      "tags": [
        "positioning",
        "content"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#developer-markepear"
    },
    {
      "id": "devrel-bridge",
      "name": "DevRel Bridge",
      "url": "https://devrelbridge.com/",
      "kind": "independent",
      "category": "devrel",
      "category_label": "DevRel & developer programmes",
      "services": [
        "devrel",
        "content",
        "community"
      ],
      "focus": "devtools",
      "based": "UK · remote",
      "signal": "Marcos Placona, 12+ years of DevRel at Twilio and Circle, co-author of a developer-ecosystems framework book, with Sourcegraph and DigitalOcean among the named clients.",
      "pricing": "Published ladder: $995 strategy session, $12K+ four-to-six-week sprint, $30K–$45K three-month partnership.",
      "caveat": "One senior practitioner. The three-month partnership is the real product; the cheap session is a way to test fit.",
      "note": "Publishing the price ladder in public is rare enough in this category to be worth naming, and it makes the buying decision honest: you can see exactly what a first engagement costs before you book the call. The framing is pipeline rather than reach, which is the correct fight to pick with a CFO who has been handed a DevRel budget request. Right for a company standing up its first developer programme and needing someone who has done it inside a real API business.",
      "tags": [
        "devrel",
        "community",
        "metrics"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#devrel-bridge"
    },
    {
      "id": "devrel-agency",
      "name": "DevRel.Agency",
      "url": "https://www.devrel.agency/",
      "kind": "agency",
      "category": "devrel",
      "category_label": "DevRel & developer programmes",
      "services": [
        "devrel",
        "research"
      ],
      "focus": "devtools",
      "based": "US · remote",
      "signal": "The team wrote *Developer Relations* (Apress), created the Developer Journey Map that the field now uses as standard, and publishes the State of Developer Relations report.",
      "caveat": "The developer-experience friction audit is the core product. If you want ongoing programme delivery, ask early how the fractional support actually staffs.",
      "note": "Their signature engagement is a developer-experience friction audit: someone competent walks your onboarding as a stranger would and writes down every place it hurts. That is the highest-value week of consulting most devtools can buy, because the findings are specific, cheap to fix and impossible to see from the inside. The public artifacts, the book, the journey map, the annual report, are how you check the thinking before you spend. Buy the audit first and decide about a retainer afterwards.",
      "tags": [
        "devrel",
        "dx",
        "activation"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#devrel-agency"
    },
    {
      "id": "draft-dev",
      "name": "Draft.dev",
      "url": "https://draft.dev/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content",
        "video",
        "seo-geo"
      ],
      "focus": "devtools",
      "based": "US · remote",
      "signal": "300+ vetted engineer-writers and a stated 100+ devtool clients, Docker, JetBrains and Redpanda among the logos on the wall.",
      "pricing": "From $9,000/month with a three-month minimum, published on their own site.",
      "caveat": "The traffic and CTR numbers are the agency's own case studies, not independently audited.",
      "note": "The default answer when the constraint is *volume of genuinely technical content* and you have nobody in-house who can write it. Every piece comes from a practicing engineer in the relevant stack, which is the whole point: a tutorial written by someone who has never run the thing reads like one, and developers can tell inside a paragraph. Publishing the price and the minimum commitment is itself a signal in a category where most shops make you sit through a call to learn they start at five figures. Not the pick if what you need is positioning or a messaging rewrite: this is a production engine, and it works best when you already know what you want said.",
      "tags": [
        "content",
        "docs",
        "distribution"
      ],
      "sources": [
        {
          "label": "Draft.dev: top technical content marketing agencies",
          "url": "https://draft.dev/learn/top-technical-content-marketing-agencies"
        }
      ],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#draft-dev"
    },
    {
      "id": "ercule",
      "name": "ércule",
      "url": "https://www.ercule.com/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "seo-geo",
        "content",
        "positioning"
      ],
      "focus": "technical-b2b",
      "based": "US · remote",
      "signal": "Team of ex-operators from GitHub, MongoDB and Atlassian, with AWS, GitHub, MongoDB, Netlify and Buildkite as clients, plus their own GA4/Search Console analytics app.",
      "caveat": "Serves both B2B and B2D. Ask specifically who on the team has shipped to developers, not just to marketers.",
      "note": "An organic-growth shop with unusual credibility for developer audiences, because the people running it did the job inside GitHub and MongoDB first. They build the measurement layer alongside the content, which matters more than it sounds: most organic programmes fail at attribution long before they fail at writing. Take them seriously when search and answer-engine visibility is the bottleneck and you need someone who will argue about instrumentation. If your problem is that nobody understands what your product does, start with positioning instead.",
      "tags": [
        "distribution",
        "geo",
        "metrics"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#ercule"
    },
    {
      "id": "everydeveloper",
      "name": "EveryDeveloper",
      "url": "https://everydeveloper.com/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content",
        "positioning",
        "seo-geo"
      ],
      "focus": "devtools",
      "based": "US · remote",
      "signal": "Founder Adam DuVander wrote *Developer Marketing Does Not Exist* (2021) and *Technical Content Strategy Decoded* (2023); Google, Microsoft and Algolia named as clients.",
      "caveat": "A small senior practice, so capacity is the constraint, not craft.",
      "note": "Strategy first, words second. The house argument, right there in the book title, is that developer marketing works when it stops behaving like marketing, and the engagements follow from that: what developers need to understand before they will adopt, and what has to be true of your content for that to happen. The current three-part framing, LLM visibility then adoption then trust, is a fair reading of where discovery is heading. Hire them to decide what to publish and why. Hire someone with a bench to publish it at volume.",
      "tags": [
        "content",
        "positioning",
        "geo"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#everydeveloper"
    },
    {
      "id": "evil-martians",
      "name": "Evil Martians",
      "url": "https://evilmartians.com/services",
      "kind": "studio",
      "category": "positioning",
      "category_label": "Positioning & GTM",
      "services": [
        "design",
        "positioning",
        "content",
        "devrel"
      ],
      "focus": "devtools",
      "based": "Global · remote",
      "signal": "A named devtools practice covering startup advisory, design for CLIs and SDKs, and developer marketing, with bolt.new, Lago and Whop as clients and 100+ open-source projects behind them.",
      "caveat": "They are an engineering consultancy first. Marketing is bundled with building, which is right for a launch and wrong for a standalone campaign.",
      "note": "The unusual one on this list, because they will design and build the thing as well as position it. For a devtool where the marketing problem and the product problem are the same problem, the CLI is confusing, the onboarding loses people at step three, the launch has no artifact, that combination is hard to buy anywhere else. They also maintain enough open source to have standing with the audience you are trying to reach. Expect engineering-consultancy pricing and an opinionated team.",
      "tags": [
        "positioning",
        "dx",
        "launches"
      ],
      "sources": [
        {
          "label": "Evil Martians",
          "url": "https://evilmartians.com/"
        }
      ],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#evil-martians"
    },
    {
      "id": "fractional-devrel",
      "name": "Fractional DevRel",
      "url": "https://www.fractionaldevrel.com/",
      "kind": "collective",
      "category": "devrel",
      "category_label": "DevRel & developer programmes",
      "services": [
        "devrel",
        "content",
        "docs",
        "community"
      ],
      "focus": "devtools",
      "based": "Global · remote",
      "signal": "A member-led collective where you hire the practitioner directly and they set their own rate, with no agency margin in between. Founding members are required to have 3+ years at dev-facing companies.",
      "caveat": "Young and still forming. The searchable directory was not fully open at the time of checking, so expect to be routed by hand.",
      "note": "The structural answer to the main complaint about DevRel agencies, which is that you meet the senior person in the pitch and then work with someone else. Here there is no intermediary to hide behind: you contract the individual, at their rate, for the specific slice of work you need, whether that is a launch, a docs overhaul or covering a parental leave. That also means no account manager chasing deliverables, so it suits a buyer who can brief clearly and manage a contractor. Worth watching as it fills out.",
      "tags": [
        "devrel",
        "org"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#fractional-devrel"
    },
    {
      "id": "hackmamba",
      "name": "Hackmamba",
      "url": "https://hackmamba.io/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content",
        "docs",
        "seo-geo",
        "community"
      ],
      "focus": "devtools",
      "based": "Remote",
      "signal": "50+ engineering-first clients including Cloudinary, Auth0, Netlify, Appwrite and Sourcegraph, drawn from a stated 1,500-strong technical creator network.",
      "caveat": "Reach and pipeline figures (\"5.6M+ developers reached\", \"$400M+ pipeline\") are self-reported and not attributable to any one engagement.",
      "note": "Broader than a pure content shop: docs and API references sit next to the tutorials, and the same team will run hackathons and paid media. They were early to name the machine reader as a distinct audience, selling agent-readable docs and GEO work as its own line rather than folding it into SEO. That matches where the evidence is going, and it is a reason to shortlist them if your docs and your content are the same problem with one owner. Ask which pieces the answer engines actually cite, and ask before you sign.",
      "tags": [
        "content",
        "docs",
        "geo",
        "community"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#hackmamba"
    },
    {
      "id": "hoopy",
      "name": "Hoopy",
      "url": "https://hoopy.io/",
      "kind": "agency",
      "category": "devrel",
      "category_label": "DevRel & developer programmes",
      "services": [
        "devrel",
        "content",
        "research",
        "education"
      ],
      "focus": "devtools",
      "based": "UK · remote",
      "signal": "Runs DevRelCon, the field's longest-running conference series, and DeveloperRelations.com, with named references from Heroku and the Xero developer platform.",
      "caveat": "Strategy, audit and training more than day-to-day execution. Small senior team, so lead times are real.",
      "note": "Matthew Revell has been arguing about what DevRel is for longer than most companies have had a DevRel team, and Hoopy sells that accumulated judgment as audits, strategy and training. The qualitative research offer is the underrated one: actually interviewing your developers about why they stalled, rather than inferring it from a funnel chart. Take them when the question is \"is our developer programme working and what should it be\", and when the answer needs to survive contact with an exec team. Not the shop for staffing a conference booth next month.",
      "tags": [
        "devrel",
        "community",
        "content"
      ],
      "sources": [
        {
          "label": "DeveloperRelations.com",
          "url": "https://developerrelations.com/"
        }
      ],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#hoopy"
    },
    {
      "id": "infrasity",
      "name": "Infrasity",
      "url": "https://www.infrasity.com/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content",
        "docs",
        "video",
        "seo-geo"
      ],
      "focus": "devtools",
      "based": "India · remote",
      "signal": "In-house engineer-writers rather than a freelancer marketplace, 40+ infrastructure and devtool logos including Travis CI and env0, and a stated seven-day turnaround on technical video.",
      "caveat": "Volume-led (\"four blogs a week\") is a strategy that punishes a thin product story. Self-reported multiples.",
      "note": "Built for the seed-to-Series-A devtool that needs a content function to exist by next quarter and cannot wait to hire one. Written, video and docs come from the same team, which is the practical argument for them: one brief, three surfaces. They measure themselves on API calls and SDK downloads rather than sessions, which is the correct instinct even if you should ask to see the dashboard. Push back on the publishing cadence if your differentiation needs explaining more than it needs repeating.",
      "tags": [
        "content",
        "docs",
        "geo"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#infrasity"
    },
    {
      "id": "jono-bacon",
      "name": "Jono Bacon",
      "url": "https://www.jonobacon.com/",
      "kind": "independent",
      "category": "community",
      "category_label": "Community, events & creators",
      "services": [
        "community",
        "education"
      ],
      "focus": "technical-b2b",
      "based": "US · remote",
      "signal": "22+ years of community strategy, author of *People Powered* (HarperCollins) and *The Art of Community* (O'Reilly), selling strategy, coaching and training rather than delivery.",
      "caveat": "Community strategy broadly, across industries, not a devtools-only practice. Check that the examples he brings are close enough to your audience.",
      "note": "The reference point for building a community deliberately instead of hoping one forms around a Discord invite. The engagements are strategy and coaching: what the community is for, how contribution ladders work, what to measure, and how to keep the thing alive when the launch enthusiasm fades. Useful when leadership has agreed to invest in community and nobody can articulate what success looks like. Less useful if what you actually need is someone to answer forum posts on Tuesday.",
      "tags": [
        "community",
        "devrel",
        "org"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#jono-bacon"
    },
    {
      "id": "literally",
      "name": "Literally",
      "url": "https://literally.dev/",
      "kind": "studio",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content",
        "docs"
      ],
      "focus": "devtools",
      "based": "Europe · remote",
      "signal": "Client base of venture-backed devtool startups (Y Combinator, Initialized, Innovation Norway), with a published AppSignal case study claiming a 400% conversion-rate lift in three months.",
      "caveat": "Small team, single flagship case study, and that number is theirs.",
      "note": "A small studio doing technical content, docs and, increasingly, the internal-knowledge work that decides whether either can be kept current. The interesting part of the offer is that they treat documentation and marketing content as one system rather than two departments, which is the right model for a startup where the docs are the funnel. Best suited to early-stage teams that want a partner in the work rather than a supplier of drafts.",
      "tags": [
        "content",
        "docs"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#literally"
    },
    {
      "id": "major-league-hacking",
      "name": "Major League Hacking",
      "url": "https://www.mlh.com/",
      "kind": "network",
      "category": "community",
      "category_label": "Community, events & creators",
      "services": [
        "events",
        "community"
      ],
      "focus": "technical-b2b",
      "based": "Global",
      "signal": "A stated five million developers, 1,000+ events a year across 100 countries, with Google, GitHub and Snowflake among the partners buying into the programme.",
      "caveat": "Heavy student and early-career skew. Excellent for awareness and top-of-funnel habit forming, weak for enterprise pipeline this quarter.",
      "note": "The buy-a-programme option for hackathons and developer events, at a scale no in-house team is going to replicate. What you are actually purchasing is repetition in front of people who will be making build-versus-buy decisions in three years, which is a legitimate strategy and a terrible one to justify on a quarterly dashboard. Sponsor it if your tool is free to start, genuinely fun to build with, and you can be patient. Do not sponsor it expecting attributable revenue.",
      "tags": [
        "community",
        "channels",
        "launches"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#major-league-hacking"
    },
    {
      "id": "manicule",
      "name": "Manicule",
      "url": "https://manicule.dev/",
      "kind": "studio",
      "category": "docs",
      "category_label": "Documentation",
      "services": [
        "docs"
      ],
      "focus": "devtools",
      "based": "US · remote",
      "signal": "A Y Combinator-backed docs studio for devtools with Supermemory, Greptile, Reducto and Rootly shipped, agents doing the code verification and humans doing the architecture.",
      "caveat": "Founded 2025. Very young, small, and the flagship results are recent and self-reported. Priced and staffed for startups, not for a regulated enterprise docs estate.",
      "note": "The interesting bet here is the division of labour: agents run the mechanical passes, verifying every code sample against the live API, auditing links and coverage, while people decide what the docs should say and how they should be structured. That is roughly the right split, and it is the reason they can rebuild a documentation set in weeks rather than quarters. Treat the youth as the real risk and the speed as the real product. For a startup whose docs are three months behind the API, that trade is often worth making.",
      "tags": [
        "docs",
        "dx",
        "geo"
      ],
      "sources": [
        {
          "label": "Launch YC: Manicule",
          "url": "https://www.ycombinator.com/launches/QKr-manicule-ai-native-technical-docs-devrel-as-a-service"
        }
      ],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#manicule"
    },
    {
      "id": "nick-moore",
      "name": "Nick Moore",
      "url": "https://nickmoore.me/",
      "kind": "independent",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content"
      ],
      "focus": "devtools",
      "based": "US · remote",
      "signal": "One writer, working directly with StackBlitz, DigitalOcean, Sourcegraph, Census, Hex and Kolide, with the client testimonials named and attributable.",
      "caveat": "One person. There is no bench, no cover during holidays, and a waiting list is normal.",
      "note": "The counter-argument to hiring an agency at all. For a team publishing two or three considered pieces a month, a single senior writer who learns your product properly beats a rotating cast of contractors, and the price of the two is closer than agencies would like you to notice. Essays and bottom-of-funnel comparisons are the strength here rather than volume tutorials. If your programme needs twelve pieces a month, this is the wrong shape and an agency is the honest answer.",
      "tags": [
        "content"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#nick-moore"
    },
    {
      "id": "open-strategy-partners",
      "name": "Open Strategy Partners",
      "url": "https://www.openstrategypartners.com/",
      "kind": "agency",
      "category": "positioning",
      "category_label": "Positioning & GTM",
      "services": [
        "positioning",
        "content",
        "education"
      ],
      "focus": "technical-b2b",
      "based": "Europe · remote",
      "signal": "Publishes its own method, Value Maps and Trust Signals, rather than keeping the frameworks behind the engagement, and names case studies (Palantir.net, Sulu, b13) with contactable people attached.",
      "caveat": "Technical B2B broadly, not devtools exclusively. Their sweet spot is open-source and infrastructure vendors.",
      "note": "Where to go when the product is understood internally and nowhere else. The work is messaging and narrative for companies whose technology genuinely is complicated, and the deliverable is a structure your own team can keep using, not a deck that ages out in a quarter. Publishing the frameworks openly is the tell: an agency confident enough to give away the method is selling the judgment, which is the part you cannot copy. Engage them before you commission a content programme, not after it underperforms.",
      "tags": [
        "positioning",
        "content"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#open-strategy-partners"
    },
    {
      "id": "plug-dev",
      "name": "Plug.dev",
      "url": "https://plug.dev/",
      "kind": "network",
      "category": "community",
      "category_label": "Community, events & creators",
      "services": [
        "community",
        "video",
        "ads"
      ],
      "focus": "devtools",
      "based": "Global · remote",
      "signal": "A managed network of coding creators with audiences from 52K to 1.8M subscribers, running cross-channel campaigns on Reddit and daily.dev, with Neon, Dub and Descope among the named clients.",
      "pricing": "From $5,000/month for a managed growth programme, published on their site.",
      "caveat": "Creator marketing is borrowed trust and it decays fast if the product does not hold up. Disclosure discipline is on you, not just on them.",
      "note": "Developer influencer marketing is a real channel now, and this is the operator layer on top of it: brief once, and they handle creator selection, production and the paid distribution behind it. The reason to use a broker rather than emailing YouTubers yourself is the boring part, contracts, briefs and consistent measurement across a dozen creators. The reason to be careful is that the audience punishes an ad that pretends not to be one harder than any other channel. Insist on visible disclosure and on creators who would use the product anyway.",
      "tags": [
        "distribution",
        "channels",
        "community"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#plug-dev"
    },
    {
      "id": "slashdata",
      "name": "SlashData",
      "url": "https://www.slashdata.co/",
      "kind": "research",
      "category": "research",
      "category_label": "Research & data",
      "services": [
        "research"
      ],
      "focus": "devtools",
      "based": "UK · global panel",
      "signal": "30,000+ developers surveyed a year across 168 countries, 17+ years of continuous waves, and a published methodology, sold as population sizing, segmentation and developer-programme benchmarking.",
      "caveat": "You are buying panel data, not truth. Self-selected developer panels systematically over-represent the engaged, and the methodology page is worth reading before you quote a number in a board deck.",
      "note": "The default source when someone asks how many developers there are in a segment and you need an answer with a method behind it. Population sizing and programme benchmarking are the two products that change decisions: the first stops you building a business case on a market that does not exist at that size, the second tells you whether your developer programme is average or actually good. Expect analyst-firm pricing. Read the methodology first, and treat every headline population figure, including theirs, as an estimate with a confidence interval attached.",
      "tags": [
        "metrics",
        "positioning",
        "org"
      ],
      "sources": [
        {
          "label": "SlashData methodology",
          "url": "https://www.slashdata.co/company/methodology"
        },
        {
          "label": "Developer Nation community",
          "url": "https://www.developernation.net/"
        }
      ],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#slashdata"
    },
    {
      "id": "wizard-on-demand",
      "name": "Wizard on Demand",
      "url": "https://wizardondemand.com/",
      "kind": "agency",
      "category": "content",
      "category_label": "Technical content",
      "services": [
        "content",
        "seo-geo"
      ],
      "focus": "devtools",
      "based": "Europe · remote",
      "signal": "Devtools and enterprise infrastructure only, with deepset, CircleCI, Prisma, RudderStack and Courier on the client wall.",
      "caveat": "Headline results are single-client organic-traffic multiples with no baseline published.",
      "note": "The refusal to serve everyone is the selling point. A team that only works on devtools and infrastructure has argued about Kubernetes operators and data pipelines before, which shows up as fewer review cycles and fewer paragraphs that quietly say nothing. They will also do the unglamorous half, information architecture and the analytics plumbing, which is usually where a content programme is actually broken. Good fit for infrastructure products with a long, technical evaluation. Overkill if your buyer is a frontend developer with a five-minute install.",
      "tags": [
        "content",
        "distribution"
      ],
      "sources": [],
      "checked": "2026-07-26",
      "entry_url": "https://developer-marketing.vercel.app/resources/#wizard-on-demand"
    }
  ]
}