The Week, in your inbox
One short email a week: what actually moved in developer marketing, what it means, and every claim linked to its source. Sent Monday mornings, written by the same desk that writes the digest, and delivered by a mail sender that lives in this repository.
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Your address, and nothing else. You will get one confirmation email; confirm it and the next issue arrives on Monday.
Email sign-up is not wired up on this build. The feed carries every issue, and the newsletter page explains how the list is run.
One email a week. No drip sequence, no upsells, no "quick question" follow-ups. Double opt-in, one-click unsubscribe, and the list lives on our own machine.
- One issue a week. Monday morning, UTC. Never more than one, and nothing on the weeks where nothing happened.
- The same words as the site. The email is the week's digest rendered for mail, not a teaser that makes you click through.
- Every claim linked. If an issue says a number moved, the source is one tap away.
- Plain text alongside the HTML. Your terminal mail client gets a readable copy, because some of you read mail in mutt and we know it.
There is no Mailchimp account behind this, no Substack, no beehiiv. The
subscribe form posts to a small service we wrote, the list is an
append-only file on a machine we control, and the issues are rendered and
addressed by our own sender — all of it in
newsletter/.
The one outside part is the last one: a mail relay accepts each finished
message and delivers it, because sending from our own machine would mean
worse deliverability, not more independence. It never sees the list, only
the message in front of it, and swapping it is one line of configuration.
- Double opt-in. Subscribing sends one confirmation email. Ignore it and nothing further is ever sent — an unconfirmed address is dropped, not kept warm.
- What is stored. Your address, the page you subscribed from, the timestamps, and a salted hash of the IP that submitted the form (kept for rate-limiting, never reversible to you). If your mail server ever rejects an issue, the rejection and its reason are recorded too, so we stop sending rather than hammering a dead mailbox. Nothing else: no name field, no company enrichment, no profile.
- No tracking. No open pixel, no click-wrapped links, no per-reader identifiers in URLs. We cannot tell whether you opened an issue, which is the point. The only numbers we have are how many people are on the list and how many messages the mail servers refused. Where the relay offers to report opens and clicks, that reporting is switched off and the code ignores those events anyway.
- One-click unsubscribe. Every issue carries a signed unsubscribe
link and the
List-Unsubscribeheaders your mail client uses for its own unsubscribe button. One request removes you; no confirmation flow, no "are you sure", no exit survey. - Never shared. The list is not sold, rented, swapped, uploaded as a custom audience, or used to look you up anywhere else. The relay that delivers the mail is handed one message at a time, never the list.
Note. This build has no capture endpoint configured, so the form above is not live yet. The RSS feed carries every issue in the meantime, and newsletter/README.md documents how the endpoint gets switched on.
- W30 The AI seat gets a price — and the empty ones get counted
GitHub priced AI code review as a seat plus a meter on Monday, then shipped the dashboard that counts unused Copilot seats on Wednesday — the vendor selling AI seats is now arming buyers to find the shelfware, because the ROI-skeptical renewal conversation demands it. · 20 Jul 2026
- W29 Incumbents start shipping for the agent-as-buyer
GoDaddy and Atlassian both shipped product for the agent-as-user in the same week — the thread graduated from tiny Show HNs to platform roadmaps — while Cerebras showed how quietly sunsetting a free tier burns trust it took years to earn. · 13 Jul 2026
- W28 The agent reading your docs is starting to shop
Machine-mediated discovery moved a step this week — from AI assistants reading your docs to agents comparing and picking vendors — while a zero-budget open-source launch topped Hacker News on reputation alone. · 6 Jul 2026