deep dives

Deep dives

Longer, researched pieces — one subject taken all the way down. Where the guide is a reference and the week is the pulse, these are the deep cuts, each sourced back to the research and the practitioners.

2026-07-17
deep dive GEO for devtools: what to do when the reader is a model
Machine-mediated discovery is real — Vercel gets 10% of signups from ChatGPT — but most of what's sold as GEO is ritual. The work that pays is docs and API surfaces you should want anyway.
2026-07-06
deep dive Time-to-value: the growth engine hiding in your onboarding
For a developer product, the minutes between install and first success predict adoption better than almost any campaign. Here's how to find that path, measure it, and pave it.