#activation

Planning a launch, an onboarding overhaul, or deciding where the next quarter's developer-marketing budget goes.

A three-pane API reference with runnable, copy-once code that carries your own test key — the docs are the product tour.

The team wrote *Developer Relations* (Apress), created the Developer Journey Map that the field now uses as standard, and publishes the State of Developer Relations report.

Thirty-four skills covering audience context, content, distribution, developer experience, growth and retention — every one reads a shared developer-audience file first.

Anthropic's own four-phase guide to building an MCP server — research, implement, review, then generate ten evaluations that test whether a model can actually use it.

Scores SDK docs across the six sections integration actually fails in — installation, quick start, error handling, troubleshooting, examples, best practices — as an HTML report.

For a developer product, the minutes between install and first success predict adoption better than almost any campaign. Here's how to find that path, measure it, and pave it.