#content

Building a landing page, a pricing page, or launch messaging for a developer audience.

A vendor benchmark that prints its own false-positive breakdown — 1.12% alert rate, 48% of alerts from one noisy rule, a middling F1 it admits to — on a public dataset anyone can rerun, making the headline finding believable instead of dismissible.

A long, honest architecture explainer — WireGuard, NAT traversal, DERP relays — that markets by teaching the mechanism instead of hiding it.

Themed "innovation weeks" batch a year of shipping into a daily-drop cadence that manufactures anticipation and measurable signups.

Nearly a decade producing technical content at enterprise scale, with Amazon, Cisco, Twilio and Salesforce named as clients.

Jakub Czakon, formerly CMO at neptune.ai, running teardowns and advisory alongside the newsletter and the Examples Gallery that this site's swipe file borrows its two-axis format from.

300+ vetted engineer-writers and a stated 100+ devtool clients, Docker, JetBrains and Redpanda among the logos on the wall.

Founder Adam DuVander wrote *Developer Marketing Does Not Exist* (2021) and *Technical Content Strategy Decoded* (2023); Google, Microsoft and Algolia named as clients.

50+ engineering-first clients including Cloudinary, Auth0, Netlify, Appwrite and Sourcegraph, drawn from a stated 1,500-strong technical creator network.

Runs DevRelCon, the field's longest-running conference series, and DeveloperRelations.com, with named references from Heroku and the Xero developer platform.

In-house engineer-writers rather than a freelancer marketplace, 40+ infrastructure and devtool logos including Travis CI and env0, and a stated seven-day turnaround on technical video.

Client base of venture-backed devtool startups (Y Combinator, Initialized, Innovation Norway), with a published AppSignal case study claiming a 400% conversion-rate lift in three months.

One writer, working directly with StackBlitz, DigitalOcean, Sourcegraph, Census, Hex and Kolide, with the client testimonials named and attributable.

Publishes its own method, Value Maps and Trust Signals, rather than keeping the frameworks behind the engagement, and names case studies (Palantir.net, Sulu, b13) with contactable people attached.

Devtools and enterprise infrastructure only, with deepset, CircleCI, Prisma, RudderStack and Courier on the client wall.

Thirty-four skills covering audience context, content, distribution, developer experience, growth and retention — every one reads a shared developer-audience file first.

The general-marketing shelf — 60 skills across CRO, copywriting, SEO, pricing and lifecycle — wired so each one reads your product-marketing context file before it writes.

Diátaxis expanded to fourteen content types, 27 rules, and six pluggable style guides — Google, Microsoft, Stripe, Canonical, Good Docs, or minimal.

Scaffolds and validates an Agent Skill — the packaging format that puts your conventions, gotchas and idiomatic examples inside the agent your users already work in.

The knowledge layer for generative-engine optimisation — content patterns, structured data, crawler config, llms.txt, E-E-A-T and the monitoring to see if any of it moved.

HeimWall's secret-scan post ran on a public dataset anyone can rerun, showed which rule produced half its alerts, and printed its own mediocre benchmark scores — a copyable template for content that survives a developer's fact-check.