#positioning

Pricing an AI-assisted feature for a developer product, or writing the pricing page and launch messaging for one.

Building a landing page, a pricing page, or launch messaging for a developer audience.

Sizing a market, setting awareness targets, or choosing between broad reach and segment depth in a developer GTM plan.

A long, honest architecture explainer — WireGuard, NAT traversal, DERP relays — that markets by teaching the mechanism instead of hiding it.

A public pricing page with tiered plans, separated fixed vs variable cost, and a spend cap on by default — priced without a sales call.

Jakub Czakon, formerly CMO at neptune.ai, running teardowns and advisory alongside the newsletter and the Examples Gallery that this site's swipe file borrows its two-axis format from.

Founder Adam DuVander wrote *Developer Marketing Does Not Exist* (2021) and *Technical Content Strategy Decoded* (2023); Google, Microsoft and Algolia named as clients.

A named devtools practice covering startup advisory, design for CLIs and SDKs, and developer marketing, with bolt.new, Lago and Whop as clients and 100+ open-source projects behind them.

Publishes its own method, Value Maps and Trust Signals, rather than keeping the frameworks behind the engagement, and names case studies (Palantir.net, Sulu, b13) with contactable people attached.

30,000+ developers surveyed a year across 168 countries, 17+ years of continuous waves, and a published methodology, sold as population sizing, segmentation and developer-programme benchmarking.

Thirty-four skills covering audience context, content, distribution, developer experience, growth and retention — every one reads a shared developer-audience file first.

The general-marketing shelf — 60 skills across CRO, copywriting, SEO, pricing and lifecycle — wired so each one reads your product-marketing context file before it writes.

Generates or audits a README against a cited standard, scored out of 100 across identity, trust, onboarding, structure, craft, and agent-readability.

In two weeks at least five teams shipped the same primitive — a policy gate between an AI agent and an irreversible action — and independent research is now naming it. The category is forming; the positioning window is open.

GoDaddy and Atlassian both shipped product for the agent-as-user in the same week — the thread graduated from tiny Show HNs to platform roadmaps — while Cerebras showed how quietly sunsetting a free tier burns trust it took years to earn.

A Hackmamba roundup of DevGTM operators (PostHog, Tinybird, GitBook, Mozilla, APIwiz) converges on one rule — developers verify, so ship proof, not adjectives — and adds sharper tactics on pricing, live metrics, personas, and launch authenticity.

SlashData's Developer Nation data estimates over 47 million developers globally, but year-over-year growth has slowed to around 10% as the population ages and shifts toward South Asia and Greater China.